about

Hi, I'm Ell, a full stack creative from London.

I'm a brand and social media strategist with a background in graphic design and creative production. I help organisations shape how they look, sound and show up for their audience. I'm able to build brands that are both visually distinctive and strategically sharp.

I have a background in leading multi-platform campaigns that blend creativity with performance. With experience across agencies, startups, and membership organisations, I build and execute end-to-end social strategies that convert and deliver.

My work sits at the intersection of brand identity, content strategy and production. I don’t just design assets or plan posts; I build cohesive systems. That means defining visual identities, refining tone of voice and positioning, shaping content pillars, and creating scalable frameworks that make a brand consistent across every touchpoint — from social media and video to email, websites and campaigns.

Over the past few years, I’ve led creative and content direction across startups, agencies and national membership bodies. I’ve developed visual identities from the ground up, evolved established brands to feel more modern and human, and produced multi-platform campaigns that balance storytelling with measurable results.